You don't have to be a stock market guru to invest like one.
Advising Alpha is a growing library of model portfolios, each built the way the world's best investors build theirs. One subscription unlocks every one. You mirror them in your own brokerage, about fifteen minutes, four times a year.
From your first share to professional money managers running millions. One subscription, full access, no choosing one model at a time.
We do the research. You place the trades.
This week in the Sunday Edge·The two-company toll booth on every dollar you spend.→What $10,000 became over 25 years.
The same $10,000, three ways: the average investor, the market, and Core 20, our flagship. Every model in your subscription is built and tracked the same way.
The chart shows illustrative compounding. Real results are not a straight line; the actual path includes sharp declines and recoveries along the way, not steady year over year gains. Average investor based on DALBAR / J.P. Morgan estimates of the typical investor's dollar weighted return, about 2.9% a year, applied over the period shown. The average investor and index figures are realized; Core 20 is hypothetical and backtested, and the three are measured on different bases.
May 2001 – May 2026 · benchmark: S&P 500 Total Return · data as of May 20, 2026 · How we calculated this →
Hypothetical, backtested performance based on the methodology applied to historical data. Members who execute the same trades may not achieve the same results due to timing, fees, taxes, and individual circumstances. Past performance does not guarantee future results.
One subscription. Every model.
No à la carte, no choosing one at a time. Join once and get the whole library, including every new model we add. Most subscribers build on Core 20 and explore the rest at their own pace.
On every card, the green line is the model and the grey line is the S&P 500, each shown since the model's own inception over that same period.
Core 20Most start here
Twenty stocks, equal weight. The all weather core most subscribers build everything else on.
Market Masters
The same framework, tilted toward growth. A bit more upside, a bit more volatility.
Tepper Tactical
A concentrated, more aggressive strategy. It moves more in both directions. Built to sit on top of a core, not in place of one.
BioTech 10
A focused, single sector strategy. The concentration is both the edge and the risk.
Specialty and tactical models are built for experienced investors who already hold a core. Nothing is locked: every model is yours to explore the moment you join. All figures are backtested.
Every model, one subscription.
In about fifteen minutes, four times a year, you can invest like some of the world's greatest investors. That is all it takes on your end. We do the research, the analysis, and the design.